Morphdreamz creates powerful, engaging and enriching content for businesses. Their content platforms Swan World, Kidreamz, Wordesire have a unique and creative way of expressing ideas.
All other brands in market are either completely into entertainment or into business exclusively. Our ecosystem has both which entertains, empowers and enriches the dreams into reality.
Give a brief info about your startup?
The whole idea is based on how our brain- ecosystem works. As we know the left brain users are into entertainment zone whereas the right brained mostly into businesses. Imagine if both are equally active, you will create history.
Through Morphdreamz we intend to create an ecosystem which produces entertaining contents to empower and enrich any business.
What made you start your startup n what problem does it solve?
We faced a lot of struggle during our initial days as young talents, as entertainment field was not taken seriously by people. Our work was overlooked by many assuming it to be a mere time-pass. So, we experimented by developing our first-of -its- kind, engaging content which entertains, empowers and enriches a dream. We named it “Swan world”, our first platform for women to re-live their passion.
The content got serious engagement and within a year we could start Swan Theatre, Swan fashion, Swan kitchen, Swan rebel & Surprise Her. This boosted our energy and we focused on our one liner- “let’s animate ideas into reality”. Thus Morph Dreamz Entertainment got it’s business in shape.
Our contents in public domains are- Kidreamz (kids empowerment platform), SwanWorld (women empowerment), Wordesire (brand enrichment), ChaiGaramNews (entertainment news), Mentors Club (to be launched).
Tell us about yourself, your previous jobs/ventures? What were you doing before this startup?
Anjali: I realised that I am in love with Arts in 2002 when I joined Arena Multimedia while pursuing my BA distant education. I have always sensed that my aptitudes are directed towards expression, acting, dance, sketching, content development, creative fashion, choreography right from my school/college days. . Later, after 14 years of industry experience as a Faculty, 2d/3d Animator, Art Director, I am now running my own business.
While getting my hands on business, I came up with a unique concept for children called ‘Kidreamz’. I conducted seminars, workshops, sessions to create awareness for the importance of learning this programme to empower kids. I received positive feedback from people and it got featured in the media as well.
Amit :To me, art is a story and story is an imagination. Imagining is an illusive state of mind. I get this insight into how business progress through time and consequently what the future may hold for them. I do magic with brands. I have sensed from the very beginning that I can express my high degree of creativity in the discovery, development or sale of products. With this drive I contributed 15 years as a creative director in various companies in India and abroad. Now as CEO of Morphdreamz Entertainment Pvt. Ltd, I render all the marketing strategies and business development plans for the company.
When we met – Establishing our creative empire was our long cherished dream which we saw together in 2002 at the banks of Varanasi, the beautiful Holy city. We named it “Morphdreamz” since our idea was to morph( convert) every dreams into reality.
After marriage and becoming parents to our wonderful son Milind Krishna we moved to Cochin to make our dream a reality. Strong willed and opinionated as a couple, we still understand to give value to each others content and ideas which keeps us and our company going.
Where is your startup based out of? Why do you think that is the best place for you?
Our startup is rooted in Kochi, Kerala. Kochi is a place of mixed culture and there is acceptance for new ideas and concepts. There is room for variety and fashion. We can create trends here. Moreover, the people here are open to change and are more cooperative.
As a startup founder, what are you paranoid about? What keeps you awake at night?
Consistency…. our Passionate Dreams.
Who are your competitions and how are you better than them?
Well, we did not find any competitor as all other brands in market are either completely into entertainment or into business exclusively. Our ecosystem has both which entertains, empowers and enriches the dreams into reality.
How hard is it to have a work-life balance as a start-up founder and how do you manage it?
It’s really hard and we are experiencing it. The initial years to survive and establish the business is hectic without proper time management. Especially when you are in creative field, you won’t realize how time flies. At home, we believe, freedom to live in your own ways is the major element which helps you think creative. Only thing we try to maintain is a little discipline at home for our son.
Have you raised funding? If yes, then we would like to know the details. If no then please tell us if you’re looking to raise?
We haven’t raised funds so far. But soon planning to pitch some of our contents like “Jealous Julie”(a comedy show), ‘The Fifty Inspiring Women’, ‘Surprise Her’ & ‘Sponsor a Dream’
What’s the biggest misconception people have about you? Why do they have that? What’s the reality?
This we got to know from the people.(Hehe)….They might think we are making millions. May be because of the quality content we produce…! (????).
What gets you excited about this company?
By the name itself, Morphdreamz Entertainment, we want the world to understand that your dreams can be morphed into reality through entertainment. In today’s world, everyone wants to stay happy, forget worries, and laugh. Our creative programmes/shows are usually mixed with entertainment but at the same time empowering. This keeps us excited about our company.
Tell us how a day in your life looks like? Your schedule for a day right from the time you get up till you hit the bed at night?
Morning- me time
Afternoon- business time
Evening- family time
Night- new ideas
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