Beauty Vlogger SimplyMyStyleUnni shares her Story

With a whooping 1 million subscribers on her YouTube channel, Unnimaya Anil is a favorite among her followers. Beauty vlogging is her specialty and she has collaborated with numerous brands since she began her channel in 2017. Known popularly as SimplyMyStyleUnni, Unnimaya is quite popular on Instagram as well. Let’s hear more about her journey and goals.

Tell us a little about yourself?

My name is Unnimaya Anil. SimplyMyStyleUnni is the name of the social media influencing platforms I created in 2017. I am 24 years old and was born in Kottayam district. I am now settled in Ernakulam. I am a graduate and I completed a diploma in cosmetology. There are 5 members in my family. I have 2 siblings, a younger brother and a younger sister. I started my career as a YouTuber in 2017 and I am active on all other social media platforms like Instagram and Facebook

How did you become an Influencer? What inspired you to venture into this field?

From childhood onwards, I have had an interest in the beauty field. My grandmother knows many DIY beauty tips as well as ayurvedic preperations of medicine. She shared many tips with me and influenced me a lot.

I will do a product review only after usage of one month”. Then I will tell the positive side and negative side of the product. If the product is not satisfactory I will not do a review.

What are the three things one should know when entering this industry?

3 things

  • There should be a passion towards this because we don’t know whether we will succeed or not.
  • Must know about the positives and negatives of social media.
  • There will be ups and downs in this field, get ready to face it

What does fashion and beauty mean to you?

Fashion and beauty are essential for people. It helps to increase self confidence & improve personality.

You have over 1 Million subscribers on YouTube and with this comes great responsibility. How do you decide on the products to promote?

Yes, day by day my responsibility is increasing as an influencer.

When a cosmetic brand approaches me, I inquire about the ingredients of the product. Then I study about it, my diploma in cosmetology helps me to understand this better. I explain my policies to the brand, “I will do a product review only after usage of one month”. Then I will tell the positive side and negative side of the product. If the product is not satisfactory I will not do a review. The brand has to accept these policies for me to work with them.

What are your interests besides beauty vlogging and fashion?

Hobbies- I like to travel, cook and watch videos

What do you think was the turning point in your blogging journey?

The decision to start a YouTube channel and uploading videos consistently was my turning point

How has life changed after your success as a Beauty Vlogger?

There are not many changes but surely I’ve noticed a few. People began to recognize me in public. I started receiving a lot of enquiries, mails and messages throughout my different social media platforms

Life has become more busy now but that’s it.

What are your future plans? Where do you see yourself in 5 years?

I want to be an Entrepreneur. I would like to start my own brand in the beauty field. After 5 years, I guess I will be an Entrepreneur in the cosmetic field.


  • Favourite Make-up Brand: Maybelline, Mac, Pac , Sugar and many more.
  • Your Strength: My family

Know a great startup story or want to share your own? Write to us at and we will get back to you. For more updates follow Kerala Insider on Facebook.

Leave a Reply

Your email address will not be published. Required fields are marked *